When we think about cosmetics we think about the packaging as well as what is inside. It becomes a part of the product. Not just in how it looks but in how it helps us apply the cosmetic or know more about it. This is whether we are dipping our fingers into a cream, dispensing an aloe vera gel, or spraying our hair with an aerosol can, to achieve that stay in place and look as good as our complexion.
It is good to find a wholesale cosmetic packaging supplier that considers the retailer and the final consumer. We are all working toward the same end. That is ensuring the product reaches the final consumer with satisfaction. That is what everyone in the chain relies on to have a sustainable business.
Let us now consider what the labels of packaging should contain when we are talking cosmetics. There will, of course, be a cross-over here with other products as many of these requirements will be the same. They relate to safe and effective transportation and protecting consumers.
What Defines a Cosmetic?
A cosmetic is defined by the Federal Food, Drug & Cosmetic Act as a product that is applied to a person’s body that will cleanse it or make that person more attractive.
Examples of cosmetics include perfumes, colognes and aftershaves, skin moisturisers, shampoos, and lipsticks. Fragrance products are included. These are the ones that we need to think of in terms of accommodating them in cosmetics packaging.
The outer boxes of products will need to have the name and address of the “Responsible Person” shipping the product as well as the country of origin when imported into an EU country. As well as this, there will need to be details of the net content of the products in terms of their weight or volume, if greater than 5 grams or 5 millilitres.
A label on a cosmetic product will provide everyone who comes in contact with the product with an overview of what the product will do. As well, its ingredients and any possible allergens that will impact someone with a nut or allergy to a particular oil, etc.
Some laws require a manufacturer of cosmetics, as with other products, to make an ingredient list that will include all the ingredients making up the final product. This list might make all the difference to one person or another. It is about consumer protection and needs to be taken seriously and adhered to as law and sensible practice.
Then how should the ingredients be listed on a cosmetics label? Well, those present at greater than 1% need to be listed first, followed by those existing at less than 1%. Colour additives should be recorded after the ingredients. This is regardless of their amount.
Labels for Marketing Purposes
The designs and logos used on cosmetic labels are more about selling the products than any technical information they provide. They are equally important in their way, though. They can mean the difference between selling the products in greater volumes or not.
Branding is about clear identification and labels can provide that consistent approach to the look of a product produced by the same company.
It is worth companies spending as much money on accompanying labels like the rest of packaging when it can make so much difference to how products are sold. This is what will fund a business and allow it to continue to sell not just its staple products but all the others in its range. The labels for each of these will have a similarity about them if the brand is to be stuck to and be what identifies anything made by that company in terms of cosmetics or its other products.
Labels have many uses and are an important part of the packaging. They indicate the contents and can also be a legal requirement. Also, they help sell the products to everyone down the supply chain. The wholesaler will rely on them just as much as the final retailer.