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Advantages of Using Promotional Pens for Your Pens
Promotional pens are pens that advertise a company or business. It is a popular marketing tool and has been around for decades. The daily use of pens is what makes them an excellent marketing tool. With a daily use of pens, people get to see your brand when using them. The benefits of promotional pens are highlighted below.
Unlike the other promotional tools, promotional pens are cost effective. The cost incurred with promotional pens id the cost of production, distributing them is free and you can share them with your targeted audience. You get value for money when you use pens as promotional tools.
Pens are less likely to be discarded unless they are faulty. Business cards and brochures can be thrown away but pens are functional and less likely to be thrown away. Since they are not easily thrown, they keep promoting you for a longer time.
It is said that a pen can be used by seven different people during its life cycle. At least seven different people will know about your brand by the use of promotional pens. Some of the people who will use your pen are not your targeted audience and this means that you get a wider reach.
During the life of a pen,your brand will still get promoted when using promotional pens. No necessary additional investment is required during the life of a pen thus they are an effective marketing tool.
The beauty of promotional pens is that they can be custom made. Pens come in different shapes and sizes as well as varied colors. Brand color and logo are some of the ways that promotional pens can be custom made to market your business. This will associate the color of the pens to your business as well as your brand. Everyone likes writing with unique pens and a uniquely branded pen is something that will be a writing tool for a while.
promotional pens can promote values that are dear to the business. Since you have some space on the pen, you can uniquely use it to express values that people can resonate with. This is helpful for your business since your audience will understand causes that are important to you and want to associate themselves with your brand.
Finally and most importantly, promotional pens can invoke a spirit of brand loyalty. Receiving gifts is such a joy to most people. Loyalty to a brand can be promoted by gifts such as promotional pens and the result may be extra free marketing to friends and family by your most loyal customer. Relationship building and many more benefits can be realized with the use of promotional pens.