Smart Ideas: Designs Revisited
When it comes to business, the company or brand logo is an important representation of what it stands for, including its guiding principles, vision, mission and the core values of the company. Having a poorly designed logo can make or break your business so it is important to do an in-depth analysis if your current logo still best represent your brand or your company. It must be high time to change your logo to a better, braver, bolder and catching one.
It is essential to change your logo analytically and quickly because a business owner would not want to be included on a list of this one “brands with the worst logo ever”. There are tons of reasons why you need to change your logo and they may include outdated logo, your logo is clinched, inability to represent your brand anymore, or it’s just not working for you. It’s likened to having a new hairstyle to be in with the trending style of this modern age. Changing your company or brand logo is like upgrading your outdated phone into a smartphone with better features and qualities, which means attracting new customers and aligning with the current industry standards. While it is true that an established logo is hard to change because it is already known and there is a worry about starting your logo campaign all over again, having a new logo can give your business a brighter future more than what you think. As they say, change is the only permanent thing in this world, and if you’re still hesitating to change your logo because of your reasons, then you can make a survey or consult a professional because even though a classic look is timeless, a new look gives you a fresh and new beginning with promising results. What do you think about a logo of a loan company with a stack of pennies, a house logo for a real estate agent or wheelchairs kissing for a disabled dating site logo? Yes, they are clinched and having this type of logo only means it’s high time for a new logo. Having a clinched logo means almost everyone in your industry uses it and it makes a negative impact on new customers.
Yes, it is time for a change, having a new logo that can best represent your brand because of its creative and unique design. If you have a lagging sales, give it a new breath of life through changing your logo, announcing your rebranding and introducing this major shift as a company to your loyal and new customers. You can start with using an online logo maker tool that can help you design your own logo without too many technicalities involved.